Location: Karnataka (Bengaluru Preferred)
Department: Sales & Marketing
Experience: 5–8 Years
Reporting To: Regional Sales Manager / Head – Sales & Marketing
About Greenspace Herbs
Greenspace Herbs is a science-driven organization specializing in Ayurvedic, Herbal Extracts, Nutraceuticals, Personal Care, Cosmetics, and Wellness products. We are committed to delivering innovative, high-quality products through research, sustainability, and customer-centric solutions.
We are looking for a dynamic Area Sales Manager to drive business growth, strengthen channel partnerships, and expand our market presence across Karnataka.
Role Purpose
The Area Sales Manager will be responsible for driving sales performance, distributor management, market development, key account management, and execution excellence across the assigned territory. The role requires strong expertise in General Trade (GT), Modern Trade (MT), Personal Care, Cosmetics, Herbal, Nutraceutical, or FMCG sales.
Key Responsibilities
Sales & Business Development
- Drive achievement of monthly, quarterly, and annual primary and secondary sales targets.
- Develop and execute sales strategies to increase market share across Karnataka.
- Identify new business opportunities and appoint distributors, super stockists, dealers, and retail partners.
- Execute Go-to-Market (GTM) strategies for new product launches.
- Expand market penetration across General Trade, Modern Trade, Pharmacy, Cosmetic Stores, Wellness Chains, and Institutional Business.
- Drive business growth for Greenspace’s Personal Care, Cosmetic, Herbal, and Wellness product portfolio.
Distributor & Channel Management
- Appoint, develop, and manage distributors, super distributors, wholesalers, and channel partners.
- Monitor distributor performance, inventory, sales, collections, and profitability.
- Ensure optimum stock availability and effective inventory management.
- Conduct distributor business reviews and implement corrective actions where required.
- Build strong relationships with distributors, retailers, and key customers. Market Development & Territory Management
- Develop new markets and strengthen existing distribution networks.
- Ensure effective beat planning, route coverage, and retail visibility.
- Conduct regular market visits to monitor execution and identify growth opportunities.
- Increase product placement, visibility, and market penetration.
- Drive merchandising activities and in-store branding initiatives.
- Monitor competitor activities, pricing, promotional schemes, and market intelligence.
Key Account Management
- Manage relationships with Modern Trade accounts, Pharmacy Chains, Cosmetic Retailers, Wellness Stores, and Institutional customers.
- Negotiate commercial agreements and promotional activities.
- Ensure timely execution of customer-specific programs and product launches.
- Drive business expansion with key accounts.
Sales Operations & Collections
- Ensure timely collection of outstanding payments and adherence to credit policies.
- Monitor sales forecasts, inventory planning, and stock movement.
- Coordinate with Supply Chain and Customer Service for order fulfilment.
- Resolve distributor and customer grievances promptly.
Team Management
- Lead, mentor, and support Sales Officers, Territory Sales Executives, Promoters, Merchandisers, and Distributor Sales Representatives.
- Conduct regular field coaching and performance reviews.
- Monitor KPIs and ensure achievement of sales objectives.
Marketing & Brand Execution
- Ensure effective execution of promotional campaigns, consumer activations, product demonstrations, exhibitions, and trade events.
- Coordinate with the Marketing team for branding initiatives and new product launches.
- Maintain high standards of visual merchandising and in-store execution.
Reporting & Compliance
- Submit Daily Sales Reports (DSR), Weekly Business Reviews, and Monthly Sales Reports.
- Share market intelligence, competitor analysis, pricing updates, and customer feedback.
- Ensure timely submission of TA/DA claims and expense reports.
- Maintain compliance with company policies, sales processes, and reporting systems.
Key Performance Indicators (KPIs)
- Primary Sales Achievement
- Secondary Sales Growth
- Monthly Revenue Achievement
- Collection Efficiency
- Distributor Productivity
- New Distributor Appointments
- Market Coverage
- Numeric & Weighted Distribution
- Outlet Expansion
- Product Availability
- Retail Visibility
- Sales Forecast Accuracy
- Customer Satisfaction
- Team Performance
Required Skills
- Strong knowledge of General Trade, Modern Trade, and Distributor Management.
- Experience in Personal Care, Cosmetics, FMCG, Herbal, Nutraceutical, Healthcare, or OTC products.
- Excellent negotiation, presentation, and communication skills.
- Strong analytical and problem-solving abilities.
- Market planning and territory management expertise.
- Proficiency in Microsoft Excel, PowerPoint, ERP, CRM, and sales reporting tools.
- Ability to lead and motivate sales teams.
Preferred Candidate Profile
- Bachelor’s degree in Business, Marketing, Pharmacy, Life Sciences, or a related field. MBA is preferred.
- 5–8 years of sales experience, preferably in Personal Care, Cosmetics, Herbal, Ayurveda, Nutraceuticals, FMCG, or nsumer Healthcare.
- Strong network within Karnataka’s General Trade and Modern Trade markets.
- Experience managing distributors, super stockists, pharmacy chains, cosmetic retailers, and wellness outlets.
- Demonstrated success in launching new products and expanding markets.
- Willingness to travel extensively across Karnataka.
Preferred Industry Background
Candidates from organizations such as:
- Himalaya Wellness
- Lotus Herbals
- Biotique
- Mamaearth
- Wow Skin Science
- Dabur
- Emami
- Patanjali
- Vicco
- Baidyanath
- Zydus Wellness
- Marico
- CavinKare
- Wipro Consumer Care
- VLCC
- The Derma Co.
- Minimalist
- Plum
- Lotus Botanicals
- Forest Essentials
- Or similar Personal Care, Cosmetics, Herbal, Wellness, Nutraceutical, or FMCG companies.
This version is tailored specifically for Greenspace Herbs, with emphasis on Ayurvedic, herbal, personal care, cosmetic, and wellness products, while remaining broad enough to attract candidates from relevant FMCG and consumer healthcare backgrounds.
Interested candidates can share their profiles with:
Email – HR@greenspaceherbs.com / Jyothi_hr@greenspaceherbs.com
8123598674
