The focus of the health care industry continues on personalized care to patients, more outcome based. Improving patient access through remote care – telemedicine, home based care including digital health. Social media is playing an important role to voice out the physician and patient perceptions and response to treatment. Direct to consumer is making waves to support quality of life of patient. There is increased consumption and preference of natural herbal medicinal products and supplements across the globe, to address the life cycle disorders, cardiovascular and infective diseases. Herbal teas, memory boosters, immune stimulants, natural vitamins and performance enhancers are popular online. Several small and mid-size companies are playing in the space.  Finding a right choice, approved by regulatory authorities is key.  Advancements are made in research and development of herbal medicines, use of novel drug delivery technologies are being studied.